Are Our Prices Too Good to Be True?

October 28, 2024 3:39 am Published by

Great question! When investing in tanzanite and jewelry online, savvy buyers  should be asking the hard questions to ensure they’re getting good value for their money. You also want to work with a company that has integrity and transparency—so feel free to ask away!

We can definitely assure you that our prices genuinely reflect fantastic value. In fact, the more expensive the item, the more discounts we can offer. Many of our made-to-order pieces are priced thousands of dollars lower than what you’d find at retail stores near you! Read more to understand how we are able to do this.

We cut out the middle men and all their extra expenses to bring you beautiful tanzanite at excellent prices.

The Jewelry Supply Chain Explained

You might not realize it, but the jewelry supply chain is usually quite long. It all starts when someone digs a stone out of the ground, typically in gem-rich regions of Africa or Asia. By the time a stone reaches your local jewelry shop, it may have changed hands 10 to 20 times!

Jewelry shops typically purchase from national wholesalers, who then source their inventory from international wholesalers. While some large international wholesalers have factories that manufacture their own jewelry, they usually don’t cut and polish the gemstones themselves and instead buy them from other sources. Who have bought small-medium parcels of gemstones for their small orders from other sources…

But – unlike them, we manage every step of the process ourselves. We source directly from the mine, cut and polish our stones in bulk, and manufacture our jewelry in-house. Our dedicated team focuses on cutting, polishing, and crafting, eliminating the usual middlemen and their costs. This allows us to leverage our large-scale buying power to negotiate exceptional deals directly from the mine. As a result, we can offer you remarkable prices without compromising on quality.

How Do We Offer Such Low Prices and Great Tanzanite?

1. Mine Direct Sourcing: We purchase rough tanzanite directly from the mine and cut it ourselves. Most manufacturers buy pre-cut stones, which can be more expensive.
2. Wholesale Operations: Behind the scenes, we operate as a large wholesale gemstone company that manufactures millions of pieces for major chain stores and leading brands globally. Our wholesale model enables you to benefit from economies of scale—we buy in bulk and have a dedicated workforce in our factories. Thanks to our mine to market moeal  , we are able to source and offer you a variety of awesome products directly from the source and delivered right to your doorstep in New Zealand. Additionally, group buying gives us the power to negotiate these incredible deals on your behalf.
3. Run of Mine Purchases: We buy “run of mine” tanzanite, meaning we access everything that comes out of a mine over a certain period. This includes a wide range of stones, including the top 1% of production at great prices. Our gemologists carefully select the most stunning stones just for you. Where else can you find that kind of quality?

Have Your Tanzanite Valued

We always recommend having your tanzanite independently valued. A local jeweler can provide an appraisal—typically around $120. To avoid any potential awkwardness (some jewelers can be a bit touchy about online purchases), just mention that it was a gift!

For instance, one US based customer recently bought an emerald-cut tanzanite from us for under $5,000, and her jeweler appraised it at over $15,000! While we can’t guarantee this level of value every time, we know that purchasing our top-quality tanzanite gemstones and jewelry will save you considerably compared to local options. Plus, it helps offset the concerns of buying online sight unseen.

We understand that online shopping can feel daunting, but we work hard to ensure your expectations are met when your gemstone arrives. We offer free returns and strive to make the process as easy as possible for anyone who may not be completely satisfied with their tanzanite. We want you to be thrilled when you open the box!

In fact, we have less than a handful of returns each year because we genuinely want you to LOVE your tanzanite from us. ( (That’s why we have a Five Star rating on Trustpilot.com)

Please reach out to us if you have any questions !  We welcome them .

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